Made in (Aotearoa) New Zealand
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mailto: dan [at] newman [dot] is →
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(/)↳ Dan as a Service
DaaS (Dan as a Service) is a design and coaching subscription service run by Dan Newman.
Over the past two decades he’s led design teams and worked hands-on at startups like Xero, Axiom, and Stedi; as well as at agencies, designing award-winning work for the likes of the Klim Type Foundry and Te Papa (Museum of New Zealand).
D-01 / D-02 / D-03
Get coaching, leadership support, or branding design for your team, startup, or business — only when you need it.
DaaS (Graphics) offers plans that are flexible for individuals, early-stage founders, and go-to-market teams. Whether you’re after advice, or a new creative direction (branding, logos, swag, conference collateral, or a site), there’s a plan to help.
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Making authentic and aesthetically unique work with people who care deeply about design is the DaaS (Graphics) mission.
With AI rapidly changing how we work, having an authentic voice, personality, and sense of taste is essential for brands that want to stand out and resonate with their audiences. It’s an amazing (and wild) time to be creative.
1982 → Present
From coloring competitions in the 80s to making websites (without AI) in the 00s, Dan (^_^)/~ has always been creating.
He also has a Master’s degree (w/ Distinction) in Computer Graphic Design from the Whanganui School of Design (New Zealand), which included a scholarship to study at Nottingham University (England), and FH Oberösterreich (Austria).
Starting at $7000 (USD)
DaaS (Graphics) offers plans that can be configured based on your size, stage, and the services you need:
| D-01 / Coaching | D-02 / Design Leadership |
| D-03 / Branding Design | D-04 / Expansion Pack |
Email to discuss what plan or configuration you need.
Fully Booked [Waitlist]
There are currently more people interested than there is time to help, sorry! If you’re not in a rush, join the waitlist.
DaaS (Graphics) is not taking on dozens of clients. Instead, the goal is to build long-term partnerships and provide dedicated support for like-minded people who love ASCII, mono fonts, pixels, patterns, puns, and alliteration. \m/
Dan’s designed everything from websites, apps, installations, and design systems to conferences, keynotes, swag, office fitouts, posters, billboards, advertising campaigns, logos, and brands — both working hands-on and directing teams.
This is a selection of graphics from the last few years. Work completed in-house at various startups and agencies. Don’t worry, I can use color when required.
Coming soon...
Process, new ideas, and experiments from the DaaS (Graphics) computer lab.
Coming soon...
⌙ /assests/award-logos.svg
| Red Dot Award: | Best of the Best(2) |
| AGDA Awards: | Pinnacle(1) Distinction(3) Merit(2) Finalist(4) Judge’s Choice(6) |
| Type Directors Club: | Certificate of Typographic Excellence |
| Communication Arts: | Award of Excellence (Typography Annual) |
| DINZ (Best Awards): | Gold(2) Silver(6) Bronze(5) Finalist(14) Judge(1) |
| D&AD: | Shortlist(2) |
| Featured: | It’s Nice That, Communication Arts, AIGA: Eye On Design, Creative Boom, AGI, CSSDSGN, Type Wolf, Httpster, The FWA, Awwwards, SiteInspire, The Brand Identity, Design Assembly |
| Member: | Designers Institue of New Zealand (DINZ) |
“Dan you are everything I’ve ever wanted in a sparring partner in design! I respect that you give me space to try things out while guiding them into a good place with your experience. I’m very excited where we are heading with our brand, and grateful you’ve helped us stand out in a sea of startups.
I really appreciate you jumping into different areas of the business (marketing, sales etc.) to help us scale. Your fingerprints are all over Axiom and it’s amazing!”
“Dan you are an absolute superhuman. I’ll always remember when I first met you for a coffee after you were hired as my boss. You asked “How can I help?”. I appreciate so much how you listened and included everyone in developing our team and practices.
I have seen the people and work flourish, and how thoughtfully you’ve looked after the team members facing challenges. You have been the bedrock of our wonderful, fun, and inclusive team culture, thank you for all you have given (and all the sleep you have lost!).”
“I’m extremely grateful to Dan for always pushing us to deliver truly beautiful work, while building and mentoring a powerhouse team (from 2 people to nearly 20), under incredibly challenging pressures and timeframes. Thanks to Dan’s talent, commitment and resilience our work and our team delivered to an extremely high standard.
We couldn’t have scaled the team or maintained our high quality standards without him. It’s an understatement to say Dan had a huge and very positive impact on Xero.”